Originally, prepaid wireless service was targeted to people who could not pass a credit check for postpaid service. The market has since undergone a transformation, with more businesses and individuals turning to prepaid as a means of controlling costs. Other important segments of the market include parents seeking to control the cost of their children's wireless service, light users and people who use cellular phones only for emergency purposes, and senior citizens and others who are new to the wireless market.
Expect the number of consumers using a mobile virtual network operator (MVNO) prepaid plan to continue to exceed the number of consumers using a carrier's prepaid plan. By 2010, MVNOs will account for 70 percent of the prepaid market. Research Forecast.
In 2004, the number of MVNO prepaid customers surpassed the number of prepaid customers of facilities-based carriers, but in 2006, the facilities-based segment rebounded with a 22.4 percent increase comparable to the 22.2 percent advance for MVNOs. Both segments will grow rapidly during the next four years, with MVNOs averaging 18.9 percent compounded annually compared with 12.9 percent compound annual growth for facilities-based wireless carriers.
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