Sunday, December 12, 2010

Retailers are Missing Critical Opportunities to Engage Customers and Drive Sales

According to a survey released retailers are missing critical opportunities to engage customers and drive sales.

The study revealed that retailers cite communication overload and impersonal outreach as the biggest barriers to customer engagement via walk-in traffic.

Merchant retailers are underutilizing proven tactics and key touch points to engage consumers, including campaigns to proactively prompt repurchase of replenishable products and walk-in solutions abandonment strategies that keep existing customers buying.

By reaching customers at key touch points with relevant messages and using more advanced measurement criteria, retailers can cut through the clutter and overcome barriers to truly engage customers. That is how retailers will build brand loyalty and increase customer lifetime value

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Phone: (877) 947-3577