The battle for the prepaid wireless customers was once about simple phones and slashing prices on basic voice service. But now that smartphones are taking over in prepaid phones, Now smartphones are taking over in prepaid phones, now prepaid cellular phones and prepaid now prepaid tablets are entering the mix, as are MiFi devices that bring prepaid broadband to the laptop or desktop.
By all account, the number of prepaid cellular phone users is growing rapidly, and at a much greater growth than in contract wireless.
According to semi-annual reports, the number of overall wireless subscriber connections grew 3.3 percent to 326.4 million in 2012 from 315.9 million in 2011, the total number of prepaid or pay-as-you-go users grew 23.4 percent to 76.4 million in 2012 from71.7 percent in 2011. Analyst firms have reported the total number of prepaid subscriptions to have shot past 100 million as of June of 2013, with one in three cell phone owners opting for pay-as-you-go. The wave of the future is Prepaid and it's not likely that prepaid wireless will ever return to a world of flip phone and basic services, in fact as customers become more depentent o n wireless applications and content, such as music and video, it's likely they'll demand prepaid phones that can handle multi-media and collaboration applications, going forward, it's likely these prepaid phones devices will begin to replace even some home broadband connections and the consumers will do it on prepaid plans.
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