Bill Payment transaction growth in the bill payments arena underscore that this dynamic market is primed for continued expansion. New research estimates that bill payment transactions -- will total 1.7 billion items per year and represent 10% of key US bill payments by 2010. Further estimates that bill payment volume in 2005 will total approximately 554 million transactions. Though bill payments initially gained momentum as a collections tool, pay all biller payments by consumers have become the key driver for this market. According to the recent " 2005 Convenience/One-Time Payment Services Survey," 55% of bill payments in the US are currently ascribed to this "convenience or emergency payments" category. Fully 72% of expedited bill payments carry associated fees to the consumer, offsetting service charges incurred by billers and providing another powerful business driver for this market and merchant business owner.
The Reason Merchant Retailers Offer Bill Payment Services - System - Prepaid Wireless -Personal Check Guarantee: www.prepaidwireless.2ya.com
Bill Payment Services - Personal Check Guarantee. The Wave Of The Future For Merchant Retailers Click on links: www.prepaidwireless.payallbillshere.com
Call Today: 1-877-947-3577
1-877-947-3577
Saturday, October 29, 2005
Thursday, October 13, 2005
The Problems of Distributing Prepaid Services with Hard (Scratch) Cards. Prepaid Cellular & Bill Payment Services-Center. The Wave Of The Future!.
How Electronic Distribution Works
The Problems of Distributing Prepaid Services with Hard (Scratch) Cards
Introduction
One of the most significant developments in the prepaid telecom industry in the last few years has been the emergence of electronic distribution technologies, such as Prepaid Wireless Direct point-of-sale activaton (POSA) will completely reconstruct the way in which prepaid services are sold.
How Electronic Distribution Works
Prepaid Wireless Direct electronic distribution systems enable any prepaid sevice to electronically transmit their services to virtually any retail location. Prepaid Wireless Direct provides an integrated POSA solution comprised of flexible and compact point-of-sale terminal equipment, proprietary software, transactional communications, protocols, and professional services to assist retailers with implementation.
Once in the retail environment, consumers simply select a product from point-of sale signage or displays and make the approprate payment to the clerk who then inserts a wallet-sized thermal card into the POSA terminal. After pushing a few key corresponding to the desired product, terminal prints a prepaid PIN along with usage instruction on the card. Prepaid Wireless Direct also supports PIN-less delivery whereby the terminal makes a real-time connection service provider. A credit is instantly issued to the customer's account. Within moments of purchase, customers can use services.
The types of retail environments that are beginning to switch to electronic delivery include wireless shops, supermarkets, conveience stores, check cashers, food marts, university shops, electronics stores, hotels and many more.
The Problems of Distributing Prepaid Services with Hard (Scratch) Cards
Prepaid Wireless Direct has developed electronic distribution services to address the many problems of distributing prepaid mobile and other prepaid services through hard cards. Hard cards are also known as scratch cards because the customer scratches a panel on the back of the card to reveal a PIN or other secret code.
The current and traditional distribution methodology of most prepaid services involves the prepaid services involves the provider printing scratch cards, warehousing them and fulfilling orders to distributors. The distributors purchase large quantities for providers, warehouse them and fulfill retail orders. And retailers purchase the cards from distributors, manage the inventory and sell the cards to consumers.
Each participant in the distribution chain encounters problems with scratch cards.
Retailer Problems. Under today's traditional hard card distribution format, most retailers struggle on several fronts to offer prepaid products
Retailer have a difficult time carrying the inventory costs of prepaid services. The recent growth and popularity of prepaid wireless intensifies the problem. With prepiad mobile, airtime denominations are much more expensive the phone cards that most retailers are familiar with. It's common for one prepaid wireless provider to offer 5 or more different airtime denominations that range in price form $20 to $150 each. To make things worse, prepaid wireless airtime is carrier specific, meaning that Verizon prepaid wireless customers cannot top up (recharge or replenish) their accounts with AT&T, Cingular or any other providers's airtime, and vice versa. This makes it critical for retailers to carry airtime for all of the popular national and regional prepaid wireless carriers or operators in their area, something that retailers didn't have to worry about with phone cards. Today there is an average of six major carriers or operators offering prepaid wireless in each of the top 20 U.S. markets. Trying to inventory product for all six could mean that prepaid wireless alone could account for as much as 25 percent of a conveience stores total in-store inventory costs. Many retailers simple cannot afford the cash outlay required to successfully sell prepaid wireless services.
Retailer trying to minimize inventory costs often create out-of-stock problems. In general, stock outages cost the average retailer 6% of its sales, resulting in loss of billions of dollars every year and high customer dissatisfaction.
To make thing worse, today's airtime hard cards, also know as vouchers, scratch cards, replenishment cards, recharge cards, and hanging cards, increase the likelihood of fraud. The biggest problem seems to be at the point of sale where easily concealed, high-value airtime cards can be the target of both retail customers and employees alike. To prevent comsumer theft, retailers often put cards under lock and key but still suffer losses due to employee pilferage. In the conveience store industry, it is believed that as much as 80 percent of the store's shrinkage is attributable to employees. Retail employess often feel underpaid and rationalize theft as a way to make up for what they're owed. As prepaid wireless airtime cards often range in denominations from $10 to $150, employees can easily conceal thousands of dollars of product in their pockets or purses. Cards are also attractive because they can be easily converted to cash on the street by offering them for sale at a discount of their face value. Because they're close cash equivalents, prepaid wireless cards have become tantamount to an underground currency in some places including Europe. Because of the proliferation of theft reduction is the number one investment priority among convenience store executives.
Additionally, each of the supply chain participants lacks efficient inventory controls and reporting while battling fraud. Because of the difficulties they face, and retailers that sell traditional hard cards are in dire need of cost-effective distribution solutions.
Electronic Distribution Solutions
Prepaid Wireless Direct products and services solve the distrbution problems of retailers that sell prepaid wireless (mobile) and other prepaid services.
Retailer. Retailers are increasingly demanding electronic delivery for the significant benefits they derive.
By delivering prepaid products electronically, on demand, with point-of-sale activation(POSA) techniques, Prepaid Wireless Direct essentially allows any retailer to sell prepaid wireless or other prepaid service without carrying any inventory. This eliminates prepaid inventory costs that acted as enormous cash barriers, prohibiting many retailers from selling prepaid wireless or other prepaid services. What once tied up thousands of dollars in inventory, now requires no up front cash from retailers. Now virtually any retailer not only can afford to participate in selling prepaid services, but also can expand their product portfolios to include phone cards, wireless, dail tone, credit cards, internet and more. In addition, they can also afford to represent all of the popular prepaid wireless service providers in their areas.
Also, because products are automatically replenished at POSA terminals electronically in PIN or real-time formats, retailer never run out of inventory. With Prepaid Wireless Direct POSA solution, retailers avoid the heavy costs of out of stocks and resultant customer dissatisfaction.
Once installed in a retail location, the POSA terminal virtually eliminates theft by retail customers and employess. Because only inactive products are on display, retail customers can no longer steal valuable airtime. And because all retail employees are assigned unique passwords required to accesss the POSA terminal, the system creates an audit trail that details all sales activity by date, time, shift and employee. This audit trail provides a monitoring system that virtually eliminates employee theft. With the POSA system, retailer no longer need to count and reconcile scratch card inventory amounts at the beginning of every shift.
POSA also reduces shelf space requirements and simplifies a retailers job by consolidating all prepaid products into one convenient POSA platform. POSA delivers operating flexibility to the retail marketplace that traditional point of sale products fail to provide.
Retailers also have 24/7 online access to reports that show real-time sales activity by each of their locations. Retailers can also print real-time sales report directly for their POSA terminals. Reports can drill down to sales activity at individual retail outlets by product, clerk, day, and time. Reports come standard but may be customized to match the retailers unique information needs. Retailers use sales activity reports can also highlight sudden changes in sales at a particular location. Subsequent investigation often reveals a simple solution to boosting sales such as replacement of signage that has been taken down by a window washer. Timely awareness of problems and simple remedies often make a significant difference to the amount of sales at retail.
Prepaid Wireless Direct is proud to be leading the way in the electronic distribution of prepaid services through retail environment. By delivering unique, industry-first features and benefits, while supporting a growing list of platforms, methods, suppliers, and products. Prepaid Wireless Direct is poised to lead the electronic distribution movement into the future. In addition to its current suite of products. Prepaid Wireless Direct intends to introduce many more electronic product delivery solutions as it continues to leverage the leading technologies to create cutting-edge, customized products for emerging customer segments.
PREPAID PHONE CARDS: Revenue for prepaid calling cards will grow to $5.3 billion by the end of 2006. Prepaid Wireless Direct POS System will provide the prepaid phone cards to merchants at no cost.
PREPAID CELLULAR: By 2007 it is projected that prepaid wireless will account for more than half of the 1.7 billion wireless subscribers in the US. At present, prepaid wireless comprises 25% of the subscription base. The current growth for prepaid wireless exceeds 30% a year.
Bill Payment Services & Prepaid Cellular Services For Merchant Retailers:
For More Infomation go to: www.prepaidwireless.2ya.com
www.prepaidwireless.payallbillshere.com
Call Today: 1-877-947-3577
1-877-WireLSS
The Problems of Distributing Prepaid Services with Hard (Scratch) Cards
Introduction
One of the most significant developments in the prepaid telecom industry in the last few years has been the emergence of electronic distribution technologies, such as Prepaid Wireless Direct point-of-sale activaton (POSA) will completely reconstruct the way in which prepaid services are sold.
How Electronic Distribution Works
Prepaid Wireless Direct electronic distribution systems enable any prepaid sevice to electronically transmit their services to virtually any retail location. Prepaid Wireless Direct provides an integrated POSA solution comprised of flexible and compact point-of-sale terminal equipment, proprietary software, transactional communications, protocols, and professional services to assist retailers with implementation.
Once in the retail environment, consumers simply select a product from point-of sale signage or displays and make the approprate payment to the clerk who then inserts a wallet-sized thermal card into the POSA terminal. After pushing a few key corresponding to the desired product, terminal prints a prepaid PIN along with usage instruction on the card. Prepaid Wireless Direct also supports PIN-less delivery whereby the terminal makes a real-time connection service provider. A credit is instantly issued to the customer's account. Within moments of purchase, customers can use services.
The types of retail environments that are beginning to switch to electronic delivery include wireless shops, supermarkets, conveience stores, check cashers, food marts, university shops, electronics stores, hotels and many more.
The Problems of Distributing Prepaid Services with Hard (Scratch) Cards
Prepaid Wireless Direct has developed electronic distribution services to address the many problems of distributing prepaid mobile and other prepaid services through hard cards. Hard cards are also known as scratch cards because the customer scratches a panel on the back of the card to reveal a PIN or other secret code.
The current and traditional distribution methodology of most prepaid services involves the prepaid services involves the provider printing scratch cards, warehousing them and fulfilling orders to distributors. The distributors purchase large quantities for providers, warehouse them and fulfill retail orders. And retailers purchase the cards from distributors, manage the inventory and sell the cards to consumers.
Each participant in the distribution chain encounters problems with scratch cards.
Retailer Problems. Under today's traditional hard card distribution format, most retailers struggle on several fronts to offer prepaid products
Retailer have a difficult time carrying the inventory costs of prepaid services. The recent growth and popularity of prepaid wireless intensifies the problem. With prepiad mobile, airtime denominations are much more expensive the phone cards that most retailers are familiar with. It's common for one prepaid wireless provider to offer 5 or more different airtime denominations that range in price form $20 to $150 each. To make things worse, prepaid wireless airtime is carrier specific, meaning that Verizon prepaid wireless customers cannot top up (recharge or replenish) their accounts with AT&T, Cingular or any other providers's airtime, and vice versa. This makes it critical for retailers to carry airtime for all of the popular national and regional prepaid wireless carriers or operators in their area, something that retailers didn't have to worry about with phone cards. Today there is an average of six major carriers or operators offering prepaid wireless in each of the top 20 U.S. markets. Trying to inventory product for all six could mean that prepaid wireless alone could account for as much as 25 percent of a conveience stores total in-store inventory costs. Many retailers simple cannot afford the cash outlay required to successfully sell prepaid wireless services.
Retailer trying to minimize inventory costs often create out-of-stock problems. In general, stock outages cost the average retailer 6% of its sales, resulting in loss of billions of dollars every year and high customer dissatisfaction.
To make thing worse, today's airtime hard cards, also know as vouchers, scratch cards, replenishment cards, recharge cards, and hanging cards, increase the likelihood of fraud. The biggest problem seems to be at the point of sale where easily concealed, high-value airtime cards can be the target of both retail customers and employees alike. To prevent comsumer theft, retailers often put cards under lock and key but still suffer losses due to employee pilferage. In the conveience store industry, it is believed that as much as 80 percent of the store's shrinkage is attributable to employees. Retail employess often feel underpaid and rationalize theft as a way to make up for what they're owed. As prepaid wireless airtime cards often range in denominations from $10 to $150, employees can easily conceal thousands of dollars of product in their pockets or purses. Cards are also attractive because they can be easily converted to cash on the street by offering them for sale at a discount of their face value. Because they're close cash equivalents, prepaid wireless cards have become tantamount to an underground currency in some places including Europe. Because of the proliferation of theft reduction is the number one investment priority among convenience store executives.
Additionally, each of the supply chain participants lacks efficient inventory controls and reporting while battling fraud. Because of the difficulties they face, and retailers that sell traditional hard cards are in dire need of cost-effective distribution solutions.
Electronic Distribution Solutions
Prepaid Wireless Direct products and services solve the distrbution problems of retailers that sell prepaid wireless (mobile) and other prepaid services.
Retailer. Retailers are increasingly demanding electronic delivery for the significant benefits they derive.
By delivering prepaid products electronically, on demand, with point-of-sale activation(POSA) techniques, Prepaid Wireless Direct essentially allows any retailer to sell prepaid wireless or other prepaid service without carrying any inventory. This eliminates prepaid inventory costs that acted as enormous cash barriers, prohibiting many retailers from selling prepaid wireless or other prepaid services. What once tied up thousands of dollars in inventory, now requires no up front cash from retailers. Now virtually any retailer not only can afford to participate in selling prepaid services, but also can expand their product portfolios to include phone cards, wireless, dail tone, credit cards, internet and more. In addition, they can also afford to represent all of the popular prepaid wireless service providers in their areas.
Also, because products are automatically replenished at POSA terminals electronically in PIN or real-time formats, retailer never run out of inventory. With Prepaid Wireless Direct POSA solution, retailers avoid the heavy costs of out of stocks and resultant customer dissatisfaction.
Once installed in a retail location, the POSA terminal virtually eliminates theft by retail customers and employess. Because only inactive products are on display, retail customers can no longer steal valuable airtime. And because all retail employees are assigned unique passwords required to accesss the POSA terminal, the system creates an audit trail that details all sales activity by date, time, shift and employee. This audit trail provides a monitoring system that virtually eliminates employee theft. With the POSA system, retailer no longer need to count and reconcile scratch card inventory amounts at the beginning of every shift.
POSA also reduces shelf space requirements and simplifies a retailers job by consolidating all prepaid products into one convenient POSA platform. POSA delivers operating flexibility to the retail marketplace that traditional point of sale products fail to provide.
Retailers also have 24/7 online access to reports that show real-time sales activity by each of their locations. Retailers can also print real-time sales report directly for their POSA terminals. Reports can drill down to sales activity at individual retail outlets by product, clerk, day, and time. Reports come standard but may be customized to match the retailers unique information needs. Retailers use sales activity reports can also highlight sudden changes in sales at a particular location. Subsequent investigation often reveals a simple solution to boosting sales such as replacement of signage that has been taken down by a window washer. Timely awareness of problems and simple remedies often make a significant difference to the amount of sales at retail.
Prepaid Wireless Direct is proud to be leading the way in the electronic distribution of prepaid services through retail environment. By delivering unique, industry-first features and benefits, while supporting a growing list of platforms, methods, suppliers, and products. Prepaid Wireless Direct is poised to lead the electronic distribution movement into the future. In addition to its current suite of products. Prepaid Wireless Direct intends to introduce many more electronic product delivery solutions as it continues to leverage the leading technologies to create cutting-edge, customized products for emerging customer segments.
PREPAID PHONE CARDS: Revenue for prepaid calling cards will grow to $5.3 billion by the end of 2006. Prepaid Wireless Direct POS System will provide the prepaid phone cards to merchants at no cost.
PREPAID CELLULAR: By 2007 it is projected that prepaid wireless will account for more than half of the 1.7 billion wireless subscribers in the US. At present, prepaid wireless comprises 25% of the subscription base. The current growth for prepaid wireless exceeds 30% a year.
Bill Payment Services & Prepaid Cellular Services For Merchant Retailers:
For More Infomation go to: www.prepaidwireless.2ya.com
www.prepaidwireless.payallbillshere.com
Call Today: 1-877-947-3577
1-877-WireLSS
Thursday, October 06, 2005
Bill Payment Services-Prepaid Cellular System. Merchant Retailers Turbo Charging Their Businesses For Road Ahead With Innovating in Demand Concept!
Mobile technology insiders and tech-savvy consumers have been ordering pizza, feeding parking meters and making credit-card payments with a few taps on their keypads since early 2001. In fact, nearly 95 million worldwide cellphone users made purchases via their mobile in 2003, according to a 2004 Telecom Trends International study.
But the wireless world of mobile commerce is making its way into the homes of mainstream moms and the workplaces of average Joes. Telecom Trends projects that by 2008, 2 billion people will be using cellphones to access the Internet for purchases.
"M-commerce is not just e-commerce gone mobile — it's much more — and it will become a serious part of the global economy, worldwide study, told Online Study. "Since people carry their cellphones everywhere, cellphones will eventually start to replace wallets as a place to store credit cards, frequent shopper cards and even family photos."
Cell phone technology is absolutely going to take over, people still don't understand why people text message instead of talking to the person, people will be drawn in by the new technology and grow accustomed to it." People would likely pay a small user fee, similar to 10 or 20 cent text messaging fees, for the convenience.
Credit card companies are working with cell phone and wireless providers to ensure security. In conjunction with 15 cell phone providers, Visa International launched its 3-D Mobile Secure technology in late 2001 to extend payment authentication measures to mobile communications.
Cell phones might replace more than credit and debit cards — they also have the ability to supplant checkbooks, Web sites and computer programs similar to Quicken.
For More Infomation Go:
Bill Payment Services & Prepaid Cellular Services For Merchant Retailers Walk-In Customers. Call 1-877-947-3577 www.prepaidwireless.2ya.com
Bill Payment Services-Center-System For Retail Businesses Walk-In Customers. The Wave Of The Future Retail Concept. Call 1-877-941-3577 or 1-877-WireLSS. www.prepaidwireless.payallbillshere.com
But the wireless world of mobile commerce is making its way into the homes of mainstream moms and the workplaces of average Joes. Telecom Trends projects that by 2008, 2 billion people will be using cellphones to access the Internet for purchases.
"M-commerce is not just e-commerce gone mobile — it's much more — and it will become a serious part of the global economy, worldwide study, told Online Study. "Since people carry their cellphones everywhere, cellphones will eventually start to replace wallets as a place to store credit cards, frequent shopper cards and even family photos."
Cell phone technology is absolutely going to take over, people still don't understand why people text message instead of talking to the person, people will be drawn in by the new technology and grow accustomed to it." People would likely pay a small user fee, similar to 10 or 20 cent text messaging fees, for the convenience.
Credit card companies are working with cell phone and wireless providers to ensure security. In conjunction with 15 cell phone providers, Visa International launched its 3-D Mobile Secure technology in late 2001 to extend payment authentication measures to mobile communications.
Cell phones might replace more than credit and debit cards — they also have the ability to supplant checkbooks, Web sites and computer programs similar to Quicken.
For More Infomation Go:
Bill Payment Services & Prepaid Cellular Services For Merchant Retailers Walk-In Customers. Call 1-877-947-3577 www.prepaidwireless.2ya.com
Bill Payment Services-Center-System For Retail Businesses Walk-In Customers. The Wave Of The Future Retail Concept. Call 1-877-941-3577 or 1-877-WireLSS. www.prepaidwireless.payallbillshere.com
Tuesday, September 27, 2005
Merchant Retailers Are Helping Consumers Avoid The Dangers Of Cash!. Bill Payment Services & Prepaid Cellular Services-Prepaid Debit Cards Services.
Prepaid debit cards are a safe, convenient, flexible alternative to cash. Unlike cash, pepaid debit make it easy to track spending and decrease the risks caused by theft, while delivering the financial benefits of a payment card, such as simplified money handling and budget tracking.
Parents often find prepaid cards a welcome financial convenience to share with teens. The prepaid debit offer parents the peace of mind of knowing that their college students will never be short on cash should an emergency arise or without money to purchase everyday needs. The prepaid debit cards can also help parents teach smart money management techniques and financial responsibility. The prepaid debit cards also provide a safer alternative to cash while traveling. Unlike cash, which is gone if lost or stolen, the prepaid debit cards can be deactivated in the event of loss, preserving it's balance. It also eliminates the inconvenience of money orders and check cashing services for frequent users of cash.
The inherent security of the prepaid debit card can be significant that include parents funding college expenses or wanting to control and monitor the spending of their college students; giving consumers a safe way to make online purchases; or providing a mechanism for small business owners to and track petty cash for employee expenses, it's is simply an ideal solution for people that prefer to use cash rather than other means, for those wanting to control spending and for those who need more tangible security for their money. The prepaid debit cards is NOT a credit card and therefore does not give access to a credit line. Consumers use only the funds that are loaded on the prepaid debit card account.
The available prepaid debit cards & payroll cards with Prepaid Wireless Direct Call Today Toll Free 1-877-947-3577: www.prepaidwireless.2ya.com or www.prepaidwireless.payallbillshere.com
Bill Payment & Cellular Services, Plus Complete Prepaid Debit or payroll loading Card Station Includes: Access MoneyNow, ChexCard, Digital World Global Card, e-Money Now, Global e-Cash, InstaACCESS, gKard, DuoCard, Protege, Ultima, V2, Morgan Beaumont, IPS - Global Card.
Those cards can be loaded with our Complete Bill Payment Service System at merchant retailers locations that wish to greatly increase their revenue, generate more walk-in traffic, attract new business, and provide a valued customer service.
Call For More Infomation:
1-877-947-3577
877-WireLSS
www.prepaidwireless.2ya.com
www.prepaidwireless.payallbillshere.com
Parents often find prepaid cards a welcome financial convenience to share with teens. The prepaid debit offer parents the peace of mind of knowing that their college students will never be short on cash should an emergency arise or without money to purchase everyday needs. The prepaid debit cards can also help parents teach smart money management techniques and financial responsibility. The prepaid debit cards also provide a safer alternative to cash while traveling. Unlike cash, which is gone if lost or stolen, the prepaid debit cards can be deactivated in the event of loss, preserving it's balance. It also eliminates the inconvenience of money orders and check cashing services for frequent users of cash.
The inherent security of the prepaid debit card can be significant that include parents funding college expenses or wanting to control and monitor the spending of their college students; giving consumers a safe way to make online purchases; or providing a mechanism for small business owners to and track petty cash for employee expenses, it's is simply an ideal solution for people that prefer to use cash rather than other means, for those wanting to control spending and for those who need more tangible security for their money. The prepaid debit cards is NOT a credit card and therefore does not give access to a credit line. Consumers use only the funds that are loaded on the prepaid debit card account.
The available prepaid debit cards & payroll cards with Prepaid Wireless Direct Call Today Toll Free 1-877-947-3577: www.prepaidwireless.2ya.com or www.prepaidwireless.payallbillshere.com
Bill Payment & Cellular Services, Plus Complete Prepaid Debit or payroll loading Card Station Includes: Access MoneyNow, ChexCard, Digital World Global Card, e-Money Now, Global e-Cash, InstaACCESS, gKard, DuoCard, Protege, Ultima, V2, Morgan Beaumont, IPS - Global Card.
Those cards can be loaded with our Complete Bill Payment Service System at merchant retailers locations that wish to greatly increase their revenue, generate more walk-in traffic, attract new business, and provide a valued customer service.
Call For More Infomation:
1-877-947-3577
877-WireLSS
www.prepaidwireless.2ya.com
www.prepaidwireless.payallbillshere.com
Monday, August 29, 2005
Merchant Retailers Target Customer Segments For Bill Payment Services & Systems-Prepaid Cellular
Merchant Retailers Target Customer Segments
Global sales of cell phones will reach nearly 800 million this year, annual tally will surpass 1 billion in 2009., also estimated 2.6 billion mobile phones will be in use by the end 2009.
Historically, prepaid programs have targeted poor-credit to whom carriers would refuse postpaid services. These customers represent one-third of the U.S. population and make up a large percentage of the under-penetraed segments. Their credit history usually prevent them from abtaining a cellular phone. In addition to the low-credit customer, there exist customer segment for which the prepaid plan structure is inherently attractive. This overall market potential is larger and more diverse. The identified five additional major target segments. On the consumer side, 1) occasional users, 2) young adult users, and 3) the Hispanic market are ideal prepaid customers. On the business user side, 4) small business owners and 5) transient business travelers represent attractive segments.
Bill payment services center by Prepaid Wireless Direct are completly safe, reliable and underwritten by an F.D.I.C insured bank, the trused bill payment services system of leading merchant retailers electronic bill payment system center services walk-in customers. Click Here or on Below Links.
http://www.prepaidwireless.2ya.com
http://www.prepaidwireless.payallbillshere.com
877-947-3577
(877-WireLSS)
Global sales of cell phones will reach nearly 800 million this year, annual tally will surpass 1 billion in 2009., also estimated 2.6 billion mobile phones will be in use by the end 2009.
Historically, prepaid programs have targeted poor-credit to whom carriers would refuse postpaid services. These customers represent one-third of the U.S. population and make up a large percentage of the under-penetraed segments. Their credit history usually prevent them from abtaining a cellular phone. In addition to the low-credit customer, there exist customer segment for which the prepaid plan structure is inherently attractive. This overall market potential is larger and more diverse. The identified five additional major target segments. On the consumer side, 1) occasional users, 2) young adult users, and 3) the Hispanic market are ideal prepaid customers. On the business user side, 4) small business owners and 5) transient business travelers represent attractive segments.
Bill payment services center by Prepaid Wireless Direct are completly safe, reliable and underwritten by an F.D.I.C insured bank, the trused bill payment services system of leading merchant retailers electronic bill payment system center services walk-in customers. Click Here or on Below Links.
http://www.prepaidwireless.2ya.com
http://www.prepaidwireless.payallbillshere.com
877-947-3577
(877-WireLSS)
Wednesday, August 03, 2005
Bill Payment Service-Bill Payment Centers. Merchant Retailers Standing Above The Crowd With Innovative Bill Payment Services.
www.prepaiddirectwireless.com Complete Bill Payment Services Center For Merchant Retailers. 877-947-3577
In today's highly competitive retail business environment it is critical to find ways to separate yourself from the other merchant retailers. Here are strategies that can help you accomplish this.
Virtually every merchant business person has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, to incorporating new business practices. Prepaid Wireless Direct bill payment services is one such product that help merchant retailers achieve specific goals for innovative businesses.
Bill Payment Services & Prepaid Cellular Services can help merchant retailer business owners achieve their target goals.
BE INNOVATIVE. Join the bandwagon of emerging concept for merchant retailers.
Most companies do business the same way until a crisis.
For more Information Complete Bill Payment Services go to: www.prepaiddirectwireless.com
www.prepaiddirectwireless.com
Call: 877-947-3577
(877-WireLSS)
In today's highly competitive retail business environment it is critical to find ways to separate yourself from the other merchant retailers. Here are strategies that can help you accomplish this.
Virtually every merchant business person has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, to incorporating new business practices. Prepaid Wireless Direct bill payment services is one such product that help merchant retailers achieve specific goals for innovative businesses.
Bill Payment Services & Prepaid Cellular Services can help merchant retailer business owners achieve their target goals.
BE INNOVATIVE. Join the bandwagon of emerging concept for merchant retailers.
Most companies do business the same way until a crisis.
For more Information Complete Bill Payment Services go to: www.prepaiddirectwireless.com
www.prepaiddirectwireless.com
Call: 877-947-3577
(877-WireLSS)
Thursday, July 21, 2005
Complete Bill Payment Services That Offers Major Prepaid Cellular Services To Help Merchants Reach The Unbanked.
Click On Link To Go Web Site: www.prepaiddirectwireless.com 877-947-3577 or (877-WireLSS)
Complete bill payment services system that offers different major cellular services to help businesses to help merchants walk-in customers, toll free number have been up-dated 877-WireLSS or 877-947-3577.
The Wave Of The Future, the SMART Solutions.
Think about it. This is all about how to increase traffic by deploying innovative strategies to make retailers more competitive with greater option innovations in technology, that hold the promise of generating additional capital to allow retailers to compete more effectively and allow merchants to be more effective pursuing the detail of retail. The new technologies involves no upfront cost, monthly fees or inventory costs.
It' s not how SMART your business are, It's HOW your businesses are SMART!.
For More Infomation Go: www.prepaiddirectwireless.com
PH: 877-947-3577
Tuesday, July 19, 2005
Technologies that's Powering Merchant Retailers. Bill Payment Services & Prepaid Cellular Phones Plans
WALK-IN BILL PAYMENT: Done regularly by 35% of American households, can now be delivered with a simple web based solution, driving significant new store traffic and revenue for store retailers.
PREPAID CELLULAR PHONES: Prepaid cellular phones are one of the most intriguing recent developments in wireless service. Prepaid wireles cellular services is currently being offered by all the major cellular services.
Prepaid cell phones are typically very attractively priced. They often cost less than $100 and are sometimes accompanied by deals, such as rebates, a starter phone card for some nominal amount of air time, or a variety fo phone accessories.
PREPAID CELLULAR PHONES: Prepaid cellular phones are one of the most intriguing recent developments in wireless service. Prepaid wireles cellular services is currently being offered by all the major cellular services.
Prepaid cell phones are typically very attractively priced. They often cost less than $100 and are sometimes accompanied by deals, such as rebates, a starter phone card for some nominal amount of air time, or a variety fo phone accessories.
Prepaid cellular phones, unlike their more conventional counterparts, do not require a commitment to a monthly service plan. Instead users prepay for air time much as they might buy long-distance phone cards. Prepaid cell phones are of substantial interest to users who might like to have a cellular phone for occasional use--for unexpected roadside emergencies, for example. But if your customers just want th have a cell phone as insurance, it can be irritating to pay a conventional cellular telephone bill of $20 or $30 a Month, month after month. For this type of user, prepaid cell phones may seem quite attractive.
PREPAID DEBIT CARDS: Currently a $600 Million market, expected to grow to over $5 Billion by 2007. Merchant store retailer should be issuing a branded card, and offering universal refill similar to the Prepaid Wireless Model.
For More Information Go To: www.prepaiddirectwireless.com
877-947-3577 or 877-WireLSS
Sunday, June 19, 2005
Bill Payment Services & Cellular Services. Merchant Retailer Becomes Banks For The Unbanked.
Merchant Retailer Becomes Banks For The Unbanked.
US socioeconomic trends have caused a significant upswing in the demand for new financial instruments and offerings, focused on the Unbanked. Consider:
31 Million US individuals over age 20 are seen to be as having a "poor credit" rating (Morgan Stanley)
34 Million Americans are living in poverty (US Census 2004)
Over 9 Million US households do not have bank accounts, or 40 Million individuals (FiSCA)
50 Million US adults don't have credit cards (Pelorus Group)
20% of US Households pay bills in person (Prepaid Direct Wireless)
This population visits merchant store retailers just like the rest of America, but retailers are not satisfying their needs today. However, the electronic bill payment services & cellular services can now be leveraged to deliver and process these new services, including but not limited to:
PREPAID WIRELESS: This market has exploded from $4.5 Billion in 2000 to over $23 Billion in 2004 driven by youth, minorities and "unbanked" customers.
PREPAID DEBIT CARDS: Currently a $600 Million market, Pelorus Group expects it to grow to over $5 Billion by 2007. Next Estate reports that 65% of Prepaid Debit users are under 35 years old.
WALK-UP BILL PAYMENT: Prepaid Direct Wireless reports that 20% of American households regularly pay their bills in person
For More Information Go To: www.prepaiddirectwireless.com
www.prepaiddirectwireless.com
Call Now: 877-947-3577 or 877-WireLSS
Call Now: 877-947-3577 or 877-WireLSS
Tuesday, June 14, 2005
Bill Payment Services & Cellular Services.
Bill Payment Services & Cellular Services web technology is becoming very important in any retail infrastructure. There's plenty more web-enabled services to come. There will be an explosion of integration points in the merchant retail stores. Bill Payment Services & Prepaid Cellular Services is the start of the merchant retail technology future wave.
For more infomaiton: www.prepaiddirectwireless.com
If we can help you in any way, please do not hesitate to contact us! (877-947-3577) or (877-WireLSS)
Sunday, June 12, 2005
Bill Payment Services & Prepaid Cellular Services. Bridging The Financial Services Digital Divide. The Wave Of The Future For Merchant Retailers!.
Enhanced Customer Service - Closing The Loop
Advanced Bill Payment Services Solution is designed specifically to allow business owner or retailers, to greatly increase their revenue, and provide a valued customer service.
This Bill Payment Services product is rapidly becoming know as the next generation bill payment system within the financial services industry.
In the past, it has been necessary for an "un-banked" or "non-banked" customer to purchase a money order, or multiple money orders, to pay their bills. Nearly one billion money orders are sold annually for this purpose. Retailers were able to sell the money orders, but that's where the customer service typically ended and due to competitive pricing very little revenue was generated for the retailer. After the purchase, a customer would then have to complete each money order, stuff it into an envelope with the bill stub put a stamp on it and then find a post office to mail it. The financial services industry has been working toward closing the loop and improving the speed of this process for many years.
Prepaid Wireless Direct offers merchant retailers the ability to accept a customer's bill payment monies and forward them to the correct biller, any billers. The Merchant Agent Retailer will gain the privilege of seeing that customer again and again, month after month, Again, monthly visits to the retailer become the norm, it becomes a habit!.
For more information: www.prepaiddirectwireless.com
If we can help you in any way, please do not hesitate to contact us! (877-947-3577 or 877-WireLSS)
Saturday, June 04, 2005
Bill Payment Services & Cellular Phone Services. Technology The Key To The Future For Merchant Retailers.
Bill Payment Services & Prepaid Cellular Services will become the standard implementation for retailers, because there's no direct cost to the retailer, what retailers are trying to do is eliminate that paper and do all business electronically. Bill Payment Services & Prepaid Cellular Phone services is one such product, its defined as the exchange of business information from one business computer to another with little or no human intervention, which ultimately can increase profits, streamline operations, improve product delivery, reduce inventory levels and reduce operating costs. This is the wave of the future retail store technology standards.
For more information: www.prepaiddirectwireless.com
877-947-3577
Saturday, May 28, 2005
Bill Payment Services & Cellular Phone Service: U.S. Merchant Retailers Are Making The Move To Direct Prepaid Cellular Services. No Inventory Costs.
U.S. Merchant Retailers Are Making The Move To Direct Prepaid Cellular Services. No Inventory Costs.
Merchant retailers in the United States have been slower to adopt no inventory transactions, also known as PIN activation delivery, than European and other international counterparts. But the value proposition for merchant retailers to implement prepaid cellular direct solutions is very compelling. The general perception within the industry is that most merchant retailers are moving in this direction, and direct prepaid cellular services top-up will soon become the industry standard.
Prepaid cellular services is established as a fast-growing alternative option for consumers today.
By eliminating hard cards and replacing them with direct prepaid cellular programs, gives merchant retailers the ability to curb potential fraud and theft of inventory is reduced substantially if not almost entirely, plus merchant retailers will carry every cellular provider and we mean every provider pin or card without any costs. The SMART Solutions Made For Smart Retail Businesses. The Wave Of The Future.
Ease of use
Prepaid cellular top-up also provides a better overall customer experience, since there is no further requirement for the subscriber. Subscribers now appreciate the ability to put whatever dollar amount they wish onto their prepaid cellular phones, plus totally control costs as they pay as they go, better known as No Contract Wireless.
Best foot forward
Real-time electronic prepaid services will become the new industry standard for merchant retailers.
For More Information Go: www.prepaiddirectwireless.com
Ph: 877-947-3577
Friday, May 20, 2005
Bill Payment Services & Cellular Phone Services Brings Action In The U.S.A
Bill Payment Services & Cellular Phone Services alike want to bring a wide variety of choices to their customers and are demanding the availability of all of the various wireless programs. Merchant retailers want to see more market penetration because of better rate plans being offered through Prepaid Wireless Direct. Retail licensing provider of Bill Payment Services & Cellular Phone Services providers technologies.
With the market demanding a wider choice of products, prepaid distribution companies (especially those using POSA and electronic distribution) are far better positioned to bring on new competitive products and services to merchants retailers. With POSA and electronic distribution, merchants have 24/7 uninterrupted access to a wide variety of prepaid wireless programs. In addition, with POSA, merchant retailers and business owners are not required to invest capital in inventory.
Partnering with Prepaid Direct Wireless bill payment services & prepaid cellular services networks utilizing POSA technology or web based to deliver products to market presents a great advantage for business owners. These retialers can simply add the bill payment services & cellular phones services products to their system, thereby providing their customers with a greater choice of servicesl. Literally overnight an merchant retailers can be selling prepaid wireless cellular phones services & bill payment services to there doors thanks to Bill Payment Services, POSA and electronic PIN distribution technology.
Prepaid wireless & bill payments services will clearly becomes the most dominant sector of the prepaid marketplace. The Wave Of The Future!. The SMART Solutions.
Sunday, May 15, 2005
Bill Payment Services & Cellular Phone Service Solutions Bring In Customers and Commissions For Merchant Retailer.
Merchants are finding that adding bill payment solutions to their platform is greatly adding to their foot traffic and revenues. Additionally, go-getting retailers are making profits by being in the loop with customers by offing Bill Payment Services & Prepaid Cellular Phone Services. Bill Payments Services & Cellular Phones Services will be the best thing happening for merchant retialers. For More Information: www.prepaiddirectwireless.com
877-947-3577
877-947-3577
Monday, May 02, 2005
Bill Payment Services & Cellular Service Providers. Brings Repeat Customers, with Minimal Effort for Merchant Retailers. The Wave Of The Future.
Merchant business owners the fact is plain and simple, that the only way grocery stores, wireless stores, and Gas stations, for that matter, are going to reverse this trend is by being willing to make fundamental change in how they operate, business owners must find creating compelling and innovative experiences that will appeal to their customers and bring them back again and again. The trends won't change all on their own. Retailers looking to compete need to be both aggressive in their vision. Bill Payment Services & Cellular Service Provider is one such service the will bring repeat customers, with minimal effort.
Please visit our site for more information on the "Pay All Bills" solution, at http://www.prepaiddirectwireless.com/
Ph: 877-947-3577
Ph: 877-947-3577
Friday, April 29, 2005
Bill Payment Services & Cellular Phone Service. Merchant Retailers Add a Profit Center and More Customers!.
Add a Profit Center and More Customers...
Hello again,
Did you know that the market for "Pay All Bills" is diverse, and
yet all of these groups share at least one thing in common, they provide
services to their existing members and attract new members with
services to which they may not otherwise have access.
-- Ministries
-- Pawnshops
-- Convenience Stores
-- Mail / Package Centers
-- Check Cashing
-- Payday Loan
-- Neighborhood Markets
-- Employee Benefit (low cost service for employees without checking
accounts)
-- Supermarkets
We value the members of our market, and look forward to working with
each group and individual to enhance the overall value of this service,
and the relationship that we will gain from our association.
Please visit our site for more information on the "Pay All Bills
" solution, at http://www.prepaiddirectwireless.com
Ph: 877-947-3577
Wednesday, April 27, 2005
Give Them A Reason To Return To Your Store. Bill Payment System & Cellular Phone Service.
Remember that as a payment agent you will be able to accept cash payments from customers to pay any biller or provider, anywhere. Becoming an agent will drive traffic to your location as your customers will return frequently to pay all their bills and load their debit cards each month!, plus your customers can recharge their prepaid cellular service. Bill payment system & Cellular phone service. The Wave Of The Future For Merchant Retailers!.
Please take a moment to go web site: www.prepaiddirectwireless.com
Call for more information: 877-947-3577
Wednesday, April 06, 2005
Cellular Phone Services & Bill Payments. Attention, All Merchant Retailers.
From... Grocers: The New Easy System For The Read Ahead. Cellular Services & Bill Payments.
"Managing and reducing costs is the only way for retailers to survive against all of the competitive threats to the industry. There is only so much labor to be reduced; only so much to be gained from benefits and insurance; operating expenses can be tightened only so far. However, the average food retail company could increase their gross profit by 1.3% by eliminating the waste in the supply chain. As an industry, this is a $20 billion opportunity. Companies who have adopted these principles have had tremendous success in lowering the cost of product, while increasing their net profit, which ultimately benefits the consumer. They have better in stock, lower inventory costs and higher productivity. CPFR.Org has case study after case study, pilot after pilot, which have proven the model. Therefore, I ask the question. Is Wal-Mart really the problem?" "Along with adopting the core strategy of meeting consumer need for basics at a lower price, Wal-Mart early-on committed to investing in the business at a higher rate than competitors. The example often cited is 'the supply chain,' but the core underlying investment that made the difference is their investment in technology. RetailLink is only possible because the investment to do large scale data processing internally (rather than relying on the reports and revenue stream of syndicated data suppliers) was made. Of course this IT investment was supply chain oriented -- but the point is that others couldn't get better because they wouldn't spend the money to get smarter. "There is an underlying parallel here with the comments about independents and their willingness to invest personal and human capital in being in their stores, developing relationships with their employees and customers. That parallel is the willingness to INVEST in something other than quarterly earnings statements. Gaining a competitive edge requires differentiation to be sure, and differentiation requires ideas. But ideas are worthless without investment. Simply stated, we don't get better because we won't pay the upfront price."
For More Information: www.prepaiddirectwireless.com
877-947-3577
"Managing and reducing costs is the only way for retailers to survive against all of the competitive threats to the industry. There is only so much labor to be reduced; only so much to be gained from benefits and insurance; operating expenses can be tightened only so far. However, the average food retail company could increase their gross profit by 1.3% by eliminating the waste in the supply chain. As an industry, this is a $20 billion opportunity. Companies who have adopted these principles have had tremendous success in lowering the cost of product, while increasing their net profit, which ultimately benefits the consumer. They have better in stock, lower inventory costs and higher productivity. CPFR.Org has case study after case study, pilot after pilot, which have proven the model. Therefore, I ask the question. Is Wal-Mart really the problem?" "Along with adopting the core strategy of meeting consumer need for basics at a lower price, Wal-Mart early-on committed to investing in the business at a higher rate than competitors. The example often cited is 'the supply chain,' but the core underlying investment that made the difference is their investment in technology. RetailLink is only possible because the investment to do large scale data processing internally (rather than relying on the reports and revenue stream of syndicated data suppliers) was made. Of course this IT investment was supply chain oriented -- but the point is that others couldn't get better because they wouldn't spend the money to get smarter. "There is an underlying parallel here with the comments about independents and their willingness to invest personal and human capital in being in their stores, developing relationships with their employees and customers. That parallel is the willingness to INVEST in something other than quarterly earnings statements. Gaining a competitive edge requires differentiation to be sure, and differentiation requires ideas. But ideas are worthless without investment. Simply stated, we don't get better because we won't pay the upfront price."
For More Information: www.prepaiddirectwireless.com
877-947-3577
Tuesday, March 22, 2005
Bill Payment & Cellular Services. Encouraging Innovation in Retail Technologies
Bill Payment & Cellular Service. Encouraging Innovation in Retail Technologies!
How can retailers reduce their risk when adopting innovative new technologies?
I think most of us would agree that innovations in technology enable innovations in retail. Whether they drive increases in sales or reductions in cost, they hold the promise of generating additional capital to allow retailers to compete more effectively.
There are mature solutions in the market that would benefit many retailers today because they allow them to be more effective pursuing the detail of retail. However, to be successful, retailers need to follow their own vision in their marketplace. And that may warrant consideration of new solutions that specifically enhance their competitive positioning.
The choices:
Be very selective in building your own functionality for market differentiating capabilities
Selectively customize packages from solutions providers who are active in your segment of the retail market
Partner with an early stage solutions provider who shares a common vision with you about how your business can win in your market
There are pros and cons for each and arguments for combinations of the above. But I want to focus on the 3rd option because it is most frequently counted out as an option.
Instead of the knee jerk reaction that says "I'm not going to be the one to pioneer these new systems and take the arrows while the vendor then sells it to the rest of the world and leaves me high and dry with an unsupportable early release of the system," lets ask the question, "Under what circumstances would you, as a retailer, take the risk of being an early adopter for a solution that would provide you with competitive edge?"
Think about it. If someone came to you and offered to sell you a solution that (a) you knew would give you a leg up in the market, (b) was not currently available by any solutions providers, but (c) was not currently installed at a major retailer’s site, what criteria would you want to satisfy to reduce the risk involved in this offer? And please, you need to be reasonable because many of these young companies are comprised of people like you and me who have mouths to feed and mortgages to pay.
Think about it. Are there standards they should adhere to? Are there financial commitments they should make? Should they partner with or be sponsored by more mature solutions providers or integrators? Should there be guarantees of support for periods of time?
Think about it. What role should you as the retailer play get the most benefit out of working with an emerging technology company?
www.prepaiddirectwireless.com
877-947-3577
Research, analysts and rumors say 2005 and beyond is going to be the year of wireless. The sentence probably assumes a different meaning in different places, but no matter where you hear it… it doesn’t lose its relevance.
Wireless is (in Asia and Europe) and is becoming (in the North America) a part our everyday life. With mobile phones we can check our bank account, take and send pictures, purchase a plane ticket, pay the parking fee, watch the goals of our favorite football team and (even!) get in touch with other people. Although, from a linguistic point of view it might sounds like a paradox, wireless connects our lives, as Nokia brilliantly states: “Connecting People.”
It’s called “mobile,” but this world of business opportunities is here to stay and to become more and more strategic for carriers, content providers and brands. Yes, brands. Because wireless, like any other media, could also be a powerful marketing means.
Wireless Marketing Magic Words
Let’s go straight to the point. It’s not difficult to understand why marketers should like so much wireless: it allows a direct, and personal communication, hypothetically anytime and anywhere. Direct and personal, in particular, are the magic words every marketer likes to hear.
But, since they are magic, they must be handled with care. As you might have (also) learned watching The Lord of the Rings, what is magic is usually powerful but very dangerous if used in the wrong way. Wireless marketing is no exception. It can either please or annoy a consumer; it can consolidate but also destroy a relationship between a brand and a prospect.
Wireless devices provide marketers with powerful tools to connect with their target public, but they need to learn playing by the rules. Avoiding this fundamental assumption, the risk is to compromise forever a promising communication channel. And with more than 159 million mobile users out there (by the end of 2004, according to eMarketer), this is a kind of risk no brand can bear to take.
Let’s explore in detail the characteristics of this media that make it so appealing to marketers.
Wireless Communication Is…
Personal. A mobile phone is a very personal object. People like personalizing it with ring tones, screensavers and logos and rarely lend it to others, not even family members. But most of all, the phone number is like an ID card, it identifies an individual, providing marketers with the possibility of a precise message targeting like never before.
Direct. Wireless communication is person to person, or, in this context, it’s a company-to-person communication. There is no intermediation: there is no press, no distributor, no retailer between the brand and its consumers. What you say is what they get, almost immediately.
Immediate. It depends on the number of messages you send out and on the traffic level on the carriers’ networks, but it’s usually a question of minutes, even seconds. As soon as you send out a message, users receive it. It has a point of no return, but you can also take an impressive advantage by the speed of this communication, delivering the right message at the right time (and to the right person, of course…).
Reliable. You have the chance to know and monitor when a message is delivered. It can be an expensive solution, and it will double to cost of your campaign (because you pay also for the communication from the user’s mobile phone to your system) but it if you really want to know it, well… you can.
Two-way. Like on the Internet, wireless allows a two-way communication: you can talk and you can listen to your costumers, and you can even engage them in a relationship with your brand through a direct and personal interaction.
Measurable. Wireless provides you with means to monitor your campaign with extreme precision. You can quickly measure the response rate and also the response time, and you are therefore able to immediately evaluate and adapt your messages and marketing strategies.
www.prepaiddirectwireless.com
877-947-3577
How can retailers reduce their risk when adopting innovative new technologies?
I think most of us would agree that innovations in technology enable innovations in retail. Whether they drive increases in sales or reductions in cost, they hold the promise of generating additional capital to allow retailers to compete more effectively.
There are mature solutions in the market that would benefit many retailers today because they allow them to be more effective pursuing the detail of retail. However, to be successful, retailers need to follow their own vision in their marketplace. And that may warrant consideration of new solutions that specifically enhance their competitive positioning.
The choices:
Be very selective in building your own functionality for market differentiating capabilities
Selectively customize packages from solutions providers who are active in your segment of the retail market
Partner with an early stage solutions provider who shares a common vision with you about how your business can win in your market
There are pros and cons for each and arguments for combinations of the above. But I want to focus on the 3rd option because it is most frequently counted out as an option.
Instead of the knee jerk reaction that says "I'm not going to be the one to pioneer these new systems and take the arrows while the vendor then sells it to the rest of the world and leaves me high and dry with an unsupportable early release of the system," lets ask the question, "Under what circumstances would you, as a retailer, take the risk of being an early adopter for a solution that would provide you with competitive edge?"
Think about it. If someone came to you and offered to sell you a solution that (a) you knew would give you a leg up in the market, (b) was not currently available by any solutions providers, but (c) was not currently installed at a major retailer’s site, what criteria would you want to satisfy to reduce the risk involved in this offer? And please, you need to be reasonable because many of these young companies are comprised of people like you and me who have mouths to feed and mortgages to pay.
Think about it. Are there standards they should adhere to? Are there financial commitments they should make? Should they partner with or be sponsored by more mature solutions providers or integrators? Should there be guarantees of support for periods of time?
Think about it. What role should you as the retailer play get the most benefit out of working with an emerging technology company?
www.prepaiddirectwireless.com
877-947-3577
Research, analysts and rumors say 2005 and beyond is going to be the year of wireless. The sentence probably assumes a different meaning in different places, but no matter where you hear it… it doesn’t lose its relevance.
Wireless is (in Asia and Europe) and is becoming (in the North America) a part our everyday life. With mobile phones we can check our bank account, take and send pictures, purchase a plane ticket, pay the parking fee, watch the goals of our favorite football team and (even!) get in touch with other people. Although, from a linguistic point of view it might sounds like a paradox, wireless connects our lives, as Nokia brilliantly states: “Connecting People.”
It’s called “mobile,” but this world of business opportunities is here to stay and to become more and more strategic for carriers, content providers and brands. Yes, brands. Because wireless, like any other media, could also be a powerful marketing means.
Wireless Marketing Magic Words
Let’s go straight to the point. It’s not difficult to understand why marketers should like so much wireless: it allows a direct, and personal communication, hypothetically anytime and anywhere. Direct and personal, in particular, are the magic words every marketer likes to hear.
But, since they are magic, they must be handled with care. As you might have (also) learned watching The Lord of the Rings, what is magic is usually powerful but very dangerous if used in the wrong way. Wireless marketing is no exception. It can either please or annoy a consumer; it can consolidate but also destroy a relationship between a brand and a prospect.
Wireless devices provide marketers with powerful tools to connect with their target public, but they need to learn playing by the rules. Avoiding this fundamental assumption, the risk is to compromise forever a promising communication channel. And with more than 159 million mobile users out there (by the end of 2004, according to eMarketer), this is a kind of risk no brand can bear to take.
Let’s explore in detail the characteristics of this media that make it so appealing to marketers.
Wireless Communication Is…
Personal. A mobile phone is a very personal object. People like personalizing it with ring tones, screensavers and logos and rarely lend it to others, not even family members. But most of all, the phone number is like an ID card, it identifies an individual, providing marketers with the possibility of a precise message targeting like never before.
Direct. Wireless communication is person to person, or, in this context, it’s a company-to-person communication. There is no intermediation: there is no press, no distributor, no retailer between the brand and its consumers. What you say is what they get, almost immediately.
Immediate. It depends on the number of messages you send out and on the traffic level on the carriers’ networks, but it’s usually a question of minutes, even seconds. As soon as you send out a message, users receive it. It has a point of no return, but you can also take an impressive advantage by the speed of this communication, delivering the right message at the right time (and to the right person, of course…).
Reliable. You have the chance to know and monitor when a message is delivered. It can be an expensive solution, and it will double to cost of your campaign (because you pay also for the communication from the user’s mobile phone to your system) but it if you really want to know it, well… you can.
Two-way. Like on the Internet, wireless allows a two-way communication: you can talk and you can listen to your costumers, and you can even engage them in a relationship with your brand through a direct and personal interaction.
Measurable. Wireless provides you with means to monitor your campaign with extreme precision. You can quickly measure the response rate and also the response time, and you are therefore able to immediately evaluate and adapt your messages and marketing strategies.
www.prepaiddirectwireless.com
877-947-3577
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