Advice for delivering a more memorable retail experience with bill payment services - prepaid cellular companies.
Here are some actions you can take to improve your customer's experience in your store and increase sales productivity at the same time.
1. Engage every customer as if he/she is a buyer. Remember, there's no such thing as lookers. The minute we label a customer as a looker we've already decided she isn't buying. Most customer are "just looking" because that's what they've been programmed to do. There are buyers and there are potential buyers but there is no such thing as lookers.
2. Talk with the customer about what she/he needs to know, not about what you know. When I visit a store I watch to see if salespeople adjust what they say based upon the customer's needs. Some retail salespeople say the same thing over and over to the customer throughout the day no matter what the customer says he needs or wants. This almost always results in the customer having to deal with more information than he needs, which almost always results in taking much longer than necessary to make a sale or not making a sale at all. The customer doesn't need to know everything you know. He just needs to know enough to make a well-informed decision.
3. Get whatever you sell (or an extension of it) in the customers' hands. Nothing transfers ownership more than touching, feeling, holding, or trying on the product than a person is thinking about buying. Here's an example. Say you are considering buying a high-definition flat screen television. At retailer number one they show you a television with a great picture and tell you all about the features and benefits of that set. At retailer number two they show you a television with a great picture and tell you about the features and benefits of that set. Then they put the television's remote control in your hand and show you how simple it is to use. Which retailer has got you mentally closer to buying the television? Obviously number two. This holds true with whatever you sell.
This is a must read on.
Bill Payment Services Solutions: http://www.prepaidwireless.walkinmoneysolutions.com/
Prepaid Phone Services Solutions For Businesses: http://www.prepaiddirectwireless.com
Bill Payment Services & Cellular Phone Prepaid Services Provider.
Retail Licensing Provider of Bill Payment Services & Cellular Phone Prepaid Services Provider Technologies.
Monday, September 24, 2007
Monday, September 17, 2007
Bill payment solutions bring in customers and commissions!
Bill payment solutions bring in customers and commissions!
Merchants are finding that adding bill payment solutions to their Sale platform is greatly adding to their foot traffic and revenues. Additionally, go-getting wireless stores are making commissions by being in the loop with wireless customers and switching them to new and better plans.
Bill payment processing is in the early stages, but everyone we talked to about it agrees that this is a lucrative market. Many are planning to get on the Bill Pay bandwagon. Here’s why it can be successful.
Many consumers who are unbanked and credit challenged pay their bills with cash. They have no checking accounts, debit or credit cards. It is estimated that about 30% of the population in the US stands in line to pay their bills each week at cable companies, phone companies, and satellite TV offices.
Retailers could get the overflow traffic if bill payments were set up. The merchant receives a convenience fee so he shares in the revenue. The benefits for the merchant resulted in increased walk-in traffic and the convenience fee, a portion of the processing fee.
On the technical side, it is easy for merchant retailers to integrate their platform with the biller’s platform. It all depends on how sophisticated the retailer is.
Wireless retailers have been particularly successful with the bill payment program. That’s because they are making more commissions on new phone plans they sell when customers come in to pay bills.
For example, when a customer comes in to pay a wireless bill, the merchant will notice that the contract is almost up or that there are better plans available. He knows he can do better for the customer and shows him a plan with more minutes for less money and a new phone to boot. "Nine out of ten times, the customer will switch over.
Merchants get between $1 to $1.25-up for each bill payment transaction. If they sell a cellular phone plan, they may make a $300 commission. If a Convenience-store processes 2000-3000 bill payments each month, that is $2,000 or $3,000 extra in revenues, for very little work. They will also get the purchases for store items.
At a wireless store, 100 payments for cell phones can be converted to 50 new cell plans. Then you are looking at a commission check of $15,000.
One merchant retailer has system in place for several months. At first, they was very skeptical, but it has opened new doors for business owner. Store gets a fee for accepting bill payments and it brings in new contracts. Location also gotten customers into other prepaid programs. Business has increased by 47 percent. There is a sign outside his store that advertises All Bills Accepted Here. Businesses just need to stick with this and it’s the best thing that’s will happened in your business.
Getting customers into a store to pay bills is going to become more and more prevalent. Once customers get used to paying bills at a particular store, it will become a habit. That cannot be a bad thing.
A must read on for merchant retailers.
To learn more go to web site or call toll free 1-877-947-3577
Prepaid Phone Services Solutions For Merchants: http://www.prepaiddirectwireless.com
Bill Payment Services Merchant Money Solutions: http://www.prepaidwireless.walkinmoneysolutions.com
Bill Payment Services & Cellular Phone Prepaid Services Provider.
Retail Licensing Provider of Bill Payment Services & Cellular Phone Prepaid Services Provider Technologies.
Merchants are finding that adding bill payment solutions to their Sale platform is greatly adding to their foot traffic and revenues. Additionally, go-getting wireless stores are making commissions by being in the loop with wireless customers and switching them to new and better plans.
Bill payment processing is in the early stages, but everyone we talked to about it agrees that this is a lucrative market. Many are planning to get on the Bill Pay bandwagon. Here’s why it can be successful.
Many consumers who are unbanked and credit challenged pay their bills with cash. They have no checking accounts, debit or credit cards. It is estimated that about 30% of the population in the US stands in line to pay their bills each week at cable companies, phone companies, and satellite TV offices.
Retailers could get the overflow traffic if bill payments were set up. The merchant receives a convenience fee so he shares in the revenue. The benefits for the merchant resulted in increased walk-in traffic and the convenience fee, a portion of the processing fee.
On the technical side, it is easy for merchant retailers to integrate their platform with the biller’s platform. It all depends on how sophisticated the retailer is.
Wireless retailers have been particularly successful with the bill payment program. That’s because they are making more commissions on new phone plans they sell when customers come in to pay bills.
For example, when a customer comes in to pay a wireless bill, the merchant will notice that the contract is almost up or that there are better plans available. He knows he can do better for the customer and shows him a plan with more minutes for less money and a new phone to boot. "Nine out of ten times, the customer will switch over.
Merchants get between $1 to $1.25-up for each bill payment transaction. If they sell a cellular phone plan, they may make a $300 commission. If a Convenience-store processes 2000-3000 bill payments each month, that is $2,000 or $3,000 extra in revenues, for very little work. They will also get the purchases for store items.
At a wireless store, 100 payments for cell phones can be converted to 50 new cell plans. Then you are looking at a commission check of $15,000.
One merchant retailer has system in place for several months. At first, they was very skeptical, but it has opened new doors for business owner. Store gets a fee for accepting bill payments and it brings in new contracts. Location also gotten customers into other prepaid programs. Business has increased by 47 percent. There is a sign outside his store that advertises All Bills Accepted Here. Businesses just need to stick with this and it’s the best thing that’s will happened in your business.
Getting customers into a store to pay bills is going to become more and more prevalent. Once customers get used to paying bills at a particular store, it will become a habit. That cannot be a bad thing.
A must read on for merchant retailers.
To learn more go to web site or call toll free 1-877-947-3577
Prepaid Phone Services Solutions For Merchants: http://www.prepaiddirectwireless.com
Bill Payment Services Merchant Money Solutions: http://www.prepaidwireless.walkinmoneysolutions.com
Bill Payment Services & Cellular Phone Prepaid Services Provider.
Retail Licensing Provider of Bill Payment Services & Cellular Phone Prepaid Services Provider Technologies.
Monday, September 10, 2007
Prepaid Pins are Revolutionizing the Prepaid Wireless Category and Reaching Out to New Consumers.
Convenience stores delved into the prepaid category years ago by carrying long distance phone cards, long before the explosion of cellular phones. Today, the category has evolved into a distinct wireless that caters to customers looking for a commitment-free way to use the latest cell phones.
Targeting untapped consumer segments has become the driving force behind the changing prepaid wireless category. Retailers are focusing their energies on drawing in young people who need instant access to communication devices such as wireless phones and prepaid cellular calling cards, while retailers are pushing promotions in stores near college campuses and in urban communities to attract these customers.
The convenience of purchasing a pepaid cellular pins really appeals to customers because they can control spending cost.
The prepaid cellular pins come in a variety of set denominations, ranging from as little as $5 to as much as $159, allowing customers to customize their calling plans by purchasing a set amount at a time.
Merchant retailers approach the prepaid products market by targeting lifestyle choices of customers-people who seek a specific item to support their standard of living. Wireless phones and prepaid airtime pins without any shelf space taken or inventory costs to merchant and appeal to groups who need to control spending, travel frequently, have family in other countries and whose past credit may not qualify them for a monthly plan.
The convenience channel is the frontrunner in providing an easy solution for its customers. The type of consumer who typically purchases prepaid wireless items may come from lower-income places and can't be tied down to a contract plan. These are the customers retailers should be targeting.
Customers that shop the prepaid category are looking for an "on-the-go" solution. The wireless pins are perfect for them. They just want to make a quick stop to purchase some talking minutes and don't want to be bogged down with a plan.
The prepaid wireless category delivers retailers high single-digit margins, but the minimal investment required to carry the products makes the category very attractive for retailers. There is no investment and inventory cost required to carry prepaid wireless products since the pin sell quickly. The pins don't require switching out old items for new ones every week like scratch cards.
Prepaid pin sales
The Hispanic demographic is another potential goldmine for retailers who sell prepaid products. Recent studies indicate Hispanics are among the fastest growing demographic in the U.S. with enormous purchasing power. More importantly, the immigrant Hispanic population has a need to make international phone calls to family members and friends in their home countries. As a result, there is a need to provide phone pin-card with international calling abilities. Chains in regions with dense immigrant populations have also profited from carrying bilingual English and Spanish phone pins-cards to meet the consumers' needs.
It's definitely important to have a variety of pins-cards available. The international community needs as much selection as possible since their needs are greatly varied. Also, retailer must try to remember people who are going abroad, as they may want to purchase a bulk of pin-cards for their travels.
Smaller stored are embracing prepaid wireless items because of the ease of sale. The pins are instantly issued at the point of sale, all the retailer has to do is pull a pin to activate it and collect the money. With distributions handling all the merchandising for the prepaid category, retailers can focus on garnering more repeat business for the category.
Prepaid cellular products are a lot more popular now than a few years ago. Customers always asking for the pin in stores-it's an item that just draws people in because of its flexibility and freedom.
A must read on for merchant retailers.To learn more go to web site or call toll free 1-877-947-3577
Prepaid Phone Services Cellular Companies Solutions For Merchants: http://www.prepaiddirectwireless.com/
Bill Payment Services Retail Services Bill Payment Merchant Money Solutions: http://www.prepaidwireless.walkinmoneysolutions.com/
Bill Payment Services & Cellular Phone Prepaid Services Provider.
Retail Licensing Provider of Bill Payment Services & Cellular Phone Prepaid Services Provider Technologies.
Targeting untapped consumer segments has become the driving force behind the changing prepaid wireless category. Retailers are focusing their energies on drawing in young people who need instant access to communication devices such as wireless phones and prepaid cellular calling cards, while retailers are pushing promotions in stores near college campuses and in urban communities to attract these customers.
The convenience of purchasing a pepaid cellular pins really appeals to customers because they can control spending cost.
The prepaid cellular pins come in a variety of set denominations, ranging from as little as $5 to as much as $159, allowing customers to customize their calling plans by purchasing a set amount at a time.
Merchant retailers approach the prepaid products market by targeting lifestyle choices of customers-people who seek a specific item to support their standard of living. Wireless phones and prepaid airtime pins without any shelf space taken or inventory costs to merchant and appeal to groups who need to control spending, travel frequently, have family in other countries and whose past credit may not qualify them for a monthly plan.
The convenience channel is the frontrunner in providing an easy solution for its customers. The type of consumer who typically purchases prepaid wireless items may come from lower-income places and can't be tied down to a contract plan. These are the customers retailers should be targeting.
Customers that shop the prepaid category are looking for an "on-the-go" solution. The wireless pins are perfect for them. They just want to make a quick stop to purchase some talking minutes and don't want to be bogged down with a plan.
The prepaid wireless category delivers retailers high single-digit margins, but the minimal investment required to carry the products makes the category very attractive for retailers. There is no investment and inventory cost required to carry prepaid wireless products since the pin sell quickly. The pins don't require switching out old items for new ones every week like scratch cards.
Prepaid pin sales
The Hispanic demographic is another potential goldmine for retailers who sell prepaid products. Recent studies indicate Hispanics are among the fastest growing demographic in the U.S. with enormous purchasing power. More importantly, the immigrant Hispanic population has a need to make international phone calls to family members and friends in their home countries. As a result, there is a need to provide phone pin-card with international calling abilities. Chains in regions with dense immigrant populations have also profited from carrying bilingual English and Spanish phone pins-cards to meet the consumers' needs.
It's definitely important to have a variety of pins-cards available. The international community needs as much selection as possible since their needs are greatly varied. Also, retailer must try to remember people who are going abroad, as they may want to purchase a bulk of pin-cards for their travels.
Smaller stored are embracing prepaid wireless items because of the ease of sale. The pins are instantly issued at the point of sale, all the retailer has to do is pull a pin to activate it and collect the money. With distributions handling all the merchandising for the prepaid category, retailers can focus on garnering more repeat business for the category.
Prepaid cellular products are a lot more popular now than a few years ago. Customers always asking for the pin in stores-it's an item that just draws people in because of its flexibility and freedom.
A must read on for merchant retailers.To learn more go to web site or call toll free 1-877-947-3577
Prepaid Phone Services Cellular Companies Solutions For Merchants: http://www.prepaiddirectwireless.com/
Bill Payment Services Retail Services Bill Payment Merchant Money Solutions: http://www.prepaidwireless.walkinmoneysolutions.com/
Bill Payment Services & Cellular Phone Prepaid Services Provider.
Retail Licensing Provider of Bill Payment Services & Cellular Phone Prepaid Services Provider Technologies.
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